Getting People Involved
Lots of people complain about it. Very few do anything about it. Getting citizens involved in public life, in politics and even in European affairs. And involved for REAL.
The old fashioned way of throwing information at them, talking to them, telling them what to do: It's dead. It's over. People realise that. But communicators don't.
People are clever and interested in life - and have good intentions. But they have so many possibilities today on how to use their time that they avoid everything which does not interest them or seems irrelevant for them. And where they can't see how THEY can have their say.
The way ahead is to INVOLVE people. Involve them actively. In new initiatives. In changing existing things. In communicating to each other. In connecting to people with the same interests and points of view elsewhere. Also in other countries.
Today we have at our disposal all the necessary INTERACTIVE TOOLS to make that happen. The Web in all its forms is just one of them. Blogs, Vlogs, On-line Communities, Podcasting, Videocasting, SMS and MMS, VOIP telephony, Interactive Television, Digital Story-Telling, On-line Translations. And many many more. All very cheap and very userfriendly.
I am a specialist in the use of these new and stimulating tools. Let me know, if you want to know more.
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