Communications 2.0 - 10 Important Steps

COMMUNICATION 2.0

Mobilising Voters in Ten Steps

1. WHY VOTE - a very short, dynamic text

2. Mobilise through the Pyramid Principle

( Activists: “You find 10, who each finds 10, etc.”

“ Be the first to know “

“ Find local events “

“ Contact undecided voters “

“ Share your story on your blog “ )

Use Google Docs for communicating with the activitists

Create special support groups: Women for…; Students for…;

Youth for…; Teachers for…; Nurses for…; Farmers for…; etc )

3. Modern interactive Website / Home Page

Has to be the epicentre of the campaign and include everything

( such as Messages, Updates; Activation site for Activities; Blog; Social

Networks; You Tube, Flickr; Eventful; Event programme; etc. );

Donations / Fundraising; e-Shop )

4. Use Social Communities very actively

( such as Facebook; MySpace; Twitter; Digg; Ecademy; XING; LinkedIn,

BeBo; hi5; NING; Plaxo; Friendster; etc. )

( select the most appropriate communities – and have a responsible for each )

5. Use efficient on-line distribution channels

( such as YouTube for video messages; Flickr for photos; Eventful

for coming events; etc. )

6. Use E-mail alerts ( “Be the first to know “ )

( to your activists and to everybody who wants it )

( collect e-mail addresses via special Web Forms, Business Card

Scanners, etc. )

7. Use SMS / Text Message alerts ( “ Be the first to know “ )

( to your activists and to everybody who wants it )

( collect mobile phone numbers via special mobile number )

8. Systematic feed-back about voters’ reactions, worries, questions

( via e-mails; Google Docs; sms/text messages, etc. )

( and react immediately to the most important issues to your activists,

on your Home Page, by e-mail and on YouTube with video message )

9. Systematic monitoring of media, blogs, discussion fora, etc.

( by activists, EMM, Imooty, bloggingportal, and other means )

10. Voting on beforehand:

Make a special and energetic campaign to make people use of this possibility

( different rules for each country )

Detailed OPERATIONAL PLANS for each point can be prepared and made available

according to special agreement.

Niels Jørgen Thøgersen